This article analyses the attractiveness of Polytechnics (PTs) in India, which are part of the country’s Vocational Education and Training (VET) system, from the perspectives of individuals. PTs as institutions of Higher VET are an essential part of the Indian VET system.
As no findings on their attractiveness are available, interviews based on an attractiveness model were conducted with 33 students and 17 parents. Results show that although PTs are attractive from an individual point of view and offer numerous advantages for those striving for education, like a wide range of career opportunities or a high level of job security, their attractiveness is considerably affected because of the societal perspective. However, in particular, the emphasis on the strengths of a PT diploma, like the combination of both theoretical and practical elements and the assignment of PTs to Higher VET may help to improve the rather negative societal perception of PTs.